To reach the primary decision makers for most spending in the family, there is no better place than the supermarket.

If you are looking for new advertising ideas or new marketing ideas to reach the primary decision makers for

  • Health Care Purchases
  • Entertainment
  • Automotive Maintenance and Buying
  • Home Repairs
  • Home Appliances
  • Beer and Wine
  • Home Building
  • Clothing
  • Furniture
  • Lawn and Garden
  • Pet Supplies
  • Real Estate
  • Flooring
  • Banking
  • Recreation
  • Home Improvement
  • Nursing

and many more, WEIS TV can reach them easily, quickly and inexpensively.

The Weis TV Network is located in these Pennsylvania towns: Hummelstown, Hershey, Lebanon, Palmyra, Lancaster, Ephrata, Willow Street, Centreville, Manheim, Lititz, Columbia, Gap, Mifflinburg, Selinsgrove, Sunbury, Danville, Bloomsburg, and Lewisburg.

Research

The Weis TV Network was developed using research from a variety of sources over a period of over five years. In that time, Aim Digital Visions has experimented with screen placement, content, software and hardware solutions. AIM has read and evaluated hundreds of case histories on digital signage from around the world. Over the past two years AIM has tested the return on investment (ROI) of the Weis TV Network with a regional furniture store in Central Pennsylvania. Below are the details of those studies.

Weis TV Video Network Gives Furniture Store Higher ROI

In February, March and April of 2011 and March, April and May of 2012 Aim Digital Visions performed a test to compare response from a variety of radio stations and the Weis TV Network. The purpose of the test was to prove that Weis shoppers see the screens in the stores and respond to them, using the Google Analytics Event Tracking feature as a tracking tool.

In order to determine value of the responses to the Weis TV ads, AIM needed to compare the response to that of traditional media with which most advertisers are familiar and comfortable. Radio is one of the most popular media in the test market, the Upper Susquehanna Valley in Pennsylvania (see map).

Methodology

Event Tracking

Click Above to View the Results

AIM ran a three-month campaign on five radio stations and on six Weis Markets stores covering approximately the same geographic area. The advertiser was a furniture store offering an on-line gift certificate for $25 when anyone went to their web site and put in a key word unique to each media. In the 2011 test, when the radio stations realized we were tracking the responses, the stations used Facebook and Twitter to tell their fans and followers to respond with the key words for their stations. Through the power of Google Analytics and recognizing the names of the people who responded for the certificate, we were able to separate who responded via social media, and who responded from radio. Below are the results from the 2011 and 2012 tests.

2011 Test

Radio Group 1 including a 50,000 Watt pop station, a 3000 Watt FM soft rock station and a 1000 Watt AM talk station
Total Investment $4,500
Total Unique Responses 25
Cost Per Certificate $180
Radio Group 2 including a 50,000 Watt Adult Contemporary, two 3000 Watt Country stations
Total Investment $4,500
Total Unique Responses 27
Cost Per Certificate $167
Weis TV Video Network including six Weis stores with 12 screens
Total Investment $1,800
Total Unique Responses 12
Cost Per Certificate $150

You can learn more about this study on adtalk101.com

2012 Test

Radio Group 1 including a 50,000 Watt pop station, a 6000 Watt FM Classic Rock station and a 10,000 Watt AM News/Talk station
Total Investment $4,500
Total Unique Responses 19
Cost Per Certificate $237
Radio Group 2 including a 50,000 Watt Adult Contemporary, two 3000 Watt Country stations
Total Investment $4,500
Total Unique Responses 9
Cost Per Certificate $500
Stand-Alone 3000 Watt Oldies station
Total Investment $900
Total Unique Responses 2
Cost Per Certificate $450
Weis TV Video Network including six Weis stores with 12 screens
Total Investment $1,800
Total Unique Responses 11
Cost Per Certificate $163

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Video

Store-38-200w

Click here to see video of our screens within Weis locations!

Manufacturing Co-Op

Digital Signage is recognized as a major media qualifying for manufacture co-op.  Aim Digital Visions has received co-op monies from Volvo, VW, Kubota, Toro, Valspar, 7D Windows, and Quikrete to name a few.

What is DOOH: Digital Out-Of-Home Advertising?

Digital Out-Of-Home refers to dynamic media distributed across place-based networks in venues such as grocery stores, restaurants, and health clubs that have high traffic counts. DOOH media benefits location owners and advertisers alike in being able to engage customers and extend the reach and effectiveness of marketing messages. It is also referred to as Digital Signage.